CLUSTERING IN THE TOURISM HOTEL BUSINESS TO INCREASE THE ECONOMIC EFFICIENCY OF THE NETWORK STRUCTURE

Authors

DOI:

https://doi.org/10.36690/2674-5208-2021-4-4

Keywords:

tourism hotel business, tourist hotel cluster, network structure, system, elements.

Abstract

The article delves into an important problem known as clustering in the tourism hotel business. The authors attempted to examine the different aspects of the formation of the tourist hotel cluster which allow to increase the economic efficiency of the network structure. The researchers concentrated on the system of formation of tourist hotel cluster for increasing the economic efficiency of the network structure. The network structure of tourist hotels has a number of advantages, which is examined in this article. The key aspect of the system of formation of tourist hotel cluster is creating a structural basis, marketing activities, formation of internal standards. The formation of tourist hotel cluster includes the following elements: inventory of fixed assets of participants, SWOT-analysis, assessment of the potential of all participants of the tourist hotel cluster, analysis of marketing internal and external environment in hotel services, identification of all possible risks and benefits of the cluster, implementation of organizational, legal, social, psychological adaptation of participants to integration in the cluster, the formation of strategies for the development of the tourist hotel cluster, coordination the conditions for participants to join the cluster and further activities in the cluster, preparation for the concluding and signing of contracts. In the study motivational factors and benefits of merging enterprises into tourist hotel clusters were identified by the authors. These motivating factors allow to increase the economic efficiency of the network structure

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Author Biographies

Mykola Denysenko, Kyiv National University of Technology and Design

Doctor of Science (Economics), Professor of Business Economics and Tourism Department, Kyiv National University of Technology and Design, Kyiv, Ukraine

Zoryna Yurynets, Ivan Franko National University of Lviv

Doctor of Science (Economics), Professor of Management Department, Ivan Franko Lviv national University, Ukraine

Yulia Biriukova, Kyiv National University of Technology and Design

Graduate student of the Department of Economics and Service, Kyiv National University of Technology and Design, Kyiv, Ukraine

References

Denysenko, M., Yurynets, Z. (2021). Modern hotel management principles and methods for providing a quality product, Ekonomika ta derzhava, 3, 28-33.

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Piwoni-Krzeszowska, E. (2015). Relational or network paradigm - emergence or occurrence? Strategic management. Strategies of networks and enterprises in the network, R. Krupski (red.), Walbrzych School of Management and Entrepreneurship, Walbrzych [in Polish]

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Wiggins, J. M. (2020). Catering and Hospitality Services. Facilities Manager's Desk Reference. John Wiley and Sons. Available at: https://doi.org/10.1002/9781119633624.ch36

Richard, B. (2017). Hotel chains: survival strategies for a dynamic future. Journal of Tourism Futures, 3, 1, 56-65.

Shevchuk, Ju., Denysenko, M. (2020). Forecasting hotel income in current unstable development situations. Economics. Finance and Management Review, 3, 20-28

Yurynets, Z., Bayda, B., Petruch, O. (2015). Country’s economic competitiveness increasing within innovation component. Economic Annals – XXI, 9-10, 32-35

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Published

2021-12-30

How to Cite

Denysenko, M., Yurynets, Z., & Biriukova, Y. (2021). CLUSTERING IN THE TOURISM HOTEL BUSINESS TO INCREASE THE ECONOMIC EFFICIENCY OF THE NETWORK STRUCTURE. Economics, Finance and Management Review, (4), 4–10. https://doi.org/10.36690/2674-5208-2021-4-4

Issue

Section

Chapter 1. Current trends in economic development

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