IMPROVEMENT DIRECTIONS OF THE MANAGEMENT DEVELOPMENT PRINCIPLES OF SOCIO-CULTURAL ENTERPRISES AND ORGANIZATIONS IN RURAL AREAS

Abstract

The directions of improving the principles of management of development of socio-cultural enterprises and organizations of rural areas, among which the key is controlling, are considered. The purpose of the article is to determine areas for improving the principles of management of socio-cultural enterprises and organizations of rural areas. The theoretical and methodological basis of the study are the main provisions of the dialectical method of cognition, in particular induction and deduction. Different methods and techniques were used: analysis and synthesis, comparison, problem-based approach, social responsibility, system management and controlling, marketing strategies. It is established that the methodological principles of the introduction of controlling in the activities and management of cultural and artistic enterprises in the countryside, in contrast to other socio-cultural entities, are fundamental to ensure their self-sufficiency in a deficit of budget support. The article develops conceptual principles of process management of enterprises of socio-cultural sphere of rural areas, which provides a comprehensive solution to the problems of strategic and operational management of such enterprises, taking into account external and internal factors of Ukraine.