• Valerii Bondarenko Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics
  • Sofija Trapaidze Vinnytsia National Agrarian Univesity https://orcid.org/0000-0001-8977-4616
  • Oleg Luchyn Poltava University of Economics and Trade




investment climate, investment attraction, investment projects, region, marketing tools and methods, marketing approach, principles, regional development


The article covers the issues of regional investment attraction and the factors they depend on. The factors that determine the degree of risk of investments and the possibility of their effective use in the region are presented. The purpose of this research is to determine the role of marketing, its means in the process of forming the investment climate of the region. The author used the methods of static and logical comparison, systematization and generalization, which made it possible to achieve the goal of the study. Ther are named the tools and methods, which in case of using the mareting approach will lead the implementation of investment potential of the regions onto a qualitatively new level and increase the volume of investment in the regional economy. Also there are proposed the principles that underlie the concept of a marketing approach to attracting investments to the region. The peculiarities of the marketing approach of attracting investments into regional development are clearly marked.


Download data is not yet available.

Author Biographies

Valerii Bondarenko, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics

Doctor of Economic Sciences, Professor, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Vinnytsia, Ukraine,  e-mail: bondarenkovalm@gmail.com, ORSID: https://orcid.org/0000-0001-6182-6760

Sofija Trapaidze, Vinnytsia National Agrarian Univesity

graduate student, Vinnytsia National Agrarian Univesity, Vinnytsia, Ukraine, e-mail:  sofiyatrapik@gmail.com, ORCID: https://orcid.org/0000-0001-8977-4616

Oleg Luchyn, Poltava University of Economics and Trade

graduate student, Poltava University of Economics and Trade, Poltava, Ukraine, e-mail: oleg.tze@gmail.com, ORCID: https://orcid.org/0000-0002-5643-8031


Asaul A. (2011) Systematization of the Factors Characterizing the Investment Attractiveness of Regions. Regional Economy. No. 2, 53-62.

Baz' М.О. & Domasheva Ye.A. Investment Marketing as a Determinant of Competitiveness of Enterprises in the Investment Market. Retrieved from: http://ev.fmm.kpi.ua/article/viewFile/45704/41926.

Granin A.N. (2013). Investment Marketing. State and Regions. : Economics and Entrepreneurship. № 1. 185-189. Retrieved from: http://nbuv.gov.ua/j-pdf/drep_2013_1_39.pdf

Kuzmenko O.V. (2015). Investment Climate and Investment Attractiveness of he Regions of Ukraine. Economic Noblevsky Visnyk. No. 1 (8). 46-54.

Makarenko M.V. (2012).The image of the region as a major factor in its competitiveness. Current problems of the economy. No. 2 (128). 180 - 187.

Shchelkunov V., Bondarenko V., Karakai Y., Gramotnev V., Matveyev V. (2005) Marketing of the Regions: Investment Aspects: monograph. 176. pp.

Marmul L.O. & Chernyavskaya T.A. (2012). New Methodological Approaches to Analysis of Investment Attractiveness of Regions. Bulletin of Economic Science of Ukraine. No. 1 (7). 83-89.

Ushakov V.V. The Essence of the Concepts "Investment Attractiveness of the Region" and "Investment Climate in the Region and the Factors that Determine them". Retrieved from: http://lubbook.net/book_431_glava_1_Tema_1._

Chernov V.V. (2011). Integrated Approach to Territorial Management Based on Regional Marketing. Economic Bulletin Donbass. No. 2 (24). 156-161.




How to Cite

Bondarenko, V., Trapaidze, S., & Luchyn, O. (2020). FEATURES OF MARKETING APPROACH IN FORMING INVESTMENT CLIMATE OF REGION. Economics, Finance and Management Review, (3), 58–64. https://doi.org/10.36690/2674-5208-2020-3-58



Chapter 2. Development of Finance, Accounting and Auditing