FEATURES OF MARKETING APPROACH IN FORMING INVESTMENT CLIMATE OF REGION

Authors

  • Valerii Bondarenko Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics
  • Sofija Trapaidze Vinnytsia National Agrarian Univesity https://orcid.org/0000-0001-8977-4616
  • Oleg Luchyn Poltava University of Economics and Trade

DOI:

https://doi.org/10.36690/2674-5208-2020-3-58

Keywords:

investment climate, investment attraction, investment projects, region, marketing tools and methods, marketing approach, principles, regional development

Abstract

The article covers the issues of regional investment attraction and the factors they depend on. The factors that determine the degree of risk of investments and the possibility of their effective use in the region are presented. The purpose of this research is to determine the role of marketing, its means in the process of forming the investment climate of the region. The author used the methods of static and logical comparison, systematization and generalization, which made it possible to achieve the goal of the study. Ther are named the tools and methods, which in case of using the mareting approach will lead the implementation of investment potential of the regions onto a qualitatively new level and increase the volume of investment in the regional economy. Also there are proposed the principles that underlie the concept of a marketing approach to attracting investments to the region. The peculiarities of the marketing approach of attracting investments into regional development are clearly marked.

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Author Biographies

Valerii Bondarenko, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics

Doctor of Economic Sciences, Professor, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Vinnytsia, Ukraine,  e-mail: bondarenkovalm@gmail.com, ORSID: https://orcid.org/0000-0001-6182-6760

Sofija Trapaidze, Vinnytsia National Agrarian Univesity

graduate student, Vinnytsia National Agrarian Univesity, Vinnytsia, Ukraine, e-mail:  sofiyatrapik@gmail.com, ORCID: https://orcid.org/0000-0001-8977-4616

Oleg Luchyn, Poltava University of Economics and Trade

graduate student, Poltava University of Economics and Trade, Poltava, Ukraine, e-mail: oleg.tze@gmail.com, ORCID: https://orcid.org/0000-0002-5643-8031

References

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Published

2020-10-01

How to Cite

Bondarenko, V., Trapaidze, S., & Luchyn, O. (2020). FEATURES OF MARKETING APPROACH IN FORMING INVESTMENT CLIMATE OF REGION. Economics, Finance and Management Review, (3), 58–64. https://doi.org/10.36690/2674-5208-2020-3-58

Issue

Section

Chapter 2. Development of Finance, Accounting and Auditing