ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM: OPPORTUNITIES FOR INCREASING SECURITY POTENTIAL

Taras Chervak

doi:10.36690/2674-5208-2025-2-163-171

Authors

Taras Chervak Mariupol State University https://orcid.org/0009-0003-0801-4706

DOI:

https://doi.org/10.36690/2674-5208-2025-2-163-171

Keywords:

competitiveness, security potential, ensuring security, making managerial decisions, enterprises

Abstract

The purpose of the study is to characterize the features of the formation of an enterprise competitiveness management system. The object of the study is the enterprise competitiveness management system. The main objective of the paper is to reveal the most important principles of enterprise competitiveness management that affect the increase in security potential. The modern market is characterized by high dynamism, increased global competition and rapid technological changes. In such conditions, the enterprise competitiveness management system becomes a determining factor for achieving sustainable development. At the same time, the increase in the number of threats — from economic crises to cyberattacks — highlights the need to form and maintain security potential. This work considers an integrated approach to competitiveness management, which includes risk analysis, development of effective management solutions and implementation of innovative protection technologies. Particular attention is paid to the issue of corporate security culture, without which the most modern technological measures do not produce the desired results. Personnel, aware of risks and motivated to comply with ethical norms, become a reliable “protective barrier” against internal and external threats. Another key aspect is the ability of the enterprise to quickly adapt to market changes, which reduces the likelihood of a crisis and increases stability. It is determined that a competitiveness management system focused on ensuring security involves proactive threat monitoring, risk diversification and strategic planning. It forms the basis for long-term growth, protects critical resources and contributes to the creation of additional advantages in the market. The results of the study are of practical importance for managers who seek to simultaneously increase competitiveness and strengthen security potential, as well as for scientists looking for new approaches to strategic management in conditions of uncertainty.

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Author Biography

Taras Chervak, Mariupol State University

Postdraduate student, Mariupol State University, Kyiv

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