PATTERNS OF INDIVIDUALS’ SECURITY-ORIENTED ECONOMIC BEHAVIOR UNDER THE RISK OF DISPLACEMENT IN BANI WORLD AND WAR CONDITIONS

Nataliia Zachosova

doi:10.36690/2674-5208-2023-3-4-16

Authors

Nataliia Zachosova Bohdan Khmelnytsky National University of Cherkasy https://orcid.org/0000-0001-8469-3681

DOI:

https://doi.org/10.36690/2674-5208-2023-3-4-16

Keywords:

behavioral economics, war, displacement, risk, BANI World, security-oriented economic behavior

Abstract

Factors affecting economic behavior of a person are systematized, and the importance of education for the rationalization of economic decisions in the conditions of BANI World is characterized. It was established that the war had an impact on the economic behavior of Ukrainians, and two almost equal, but differently directed vectors of such an impact were clearly identified: a reduction in costs and an increase in costs to meet needs and realize economic interests. The respondents characterized their patterns of economic behavior as: 38% - active economic behavior; 22% - passive economic behavior; 40% - restrained economic behavior. Four main types of economic behavior in the conditions of BANI World, under the influence of war and the risk of displacement, are offered: emotional, episodic (active type, high level of irrationality); analytical, evaluative (restrained (active/passive) type, high level of rationality and effectiveness); strategic/tactical (passive type, focus on meeting needs in the future); search type - type focused on existing and potential opportunities (active type, diversification of goals, variability of behavior). The definition of the concept of "security-oriented economic behavior" is proposed - as such an algorithm for making an economic decision by a person, which aims to achieve and preserve its financial independence and develop its economic potential at the expense of existing or potentially available resources, which involves the assessment of information on which the possible the result of decision-making, analysis of alternatives, forecast of scenarios of expected results from an economic decision and consideration of risks when choosing the final option of economic action or inaction of a person in the specific conditions. It has been established that transformations of economic behavior under the influence of various challenges and threats, as well as taking into account the theory of generations, have led to a fundamental change in the focus of human economic behavior: middle-aged and elderly people choose a vision - what I have now and how to use it to meet existing needs; young people choose behavior in the context: what do I need and how to get it (at the expense of which resources, skills). Characterized patterns of economic behavior according to each characteristic of BANI World, taking into account the peculiarities of the wartime economy and the risk of displacement.

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Author Biography

Nataliia Zachosova, Bohdan Khmelnytsky National University of Cherkasy

Doctor of Science (Economics), Professor of the Department of Management and Public Service, Bohdan Khmelnytsky National University of Cherkasy, Cherkasy, Ukraine

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