STOCK-MARKET AS AN INVESTMENT PLATFORM AMONG BUSINESS COLLEGES GRADUATES

Vikas Gupta; Sripal Srivastava; Rajiv Ratan

doi:10.36690/2674-5208-2023-2-70-75

Authors

Vikas Gupta Meerut Institute of Engineering & Technology
Sripal Srivastava Galgotias’ University https://orcid.org/0000-0003-0562-2004
Rajiv Ratan RBS Management Technical Campus

DOI:

https://doi.org/10.36690/2674-5208-2023-2-70-75

Keywords:

awareness, business college graduates, stock-market

Abstract

The stock market reveals the economic condition of the country. Without investors investing in the stock exchange, there would be no existence of a stock market. A stock-market is a public entity for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. This research is intended to be a valuable source of knowledge, the public, educational institutions, and potential investors. The purpose of this study is to assess business college students' knowledge of stock market products, investment avenues, institutions, and services. The objective is to evaluate the perception of the business college students on the role of the media and other means in spreading stock-market knowledge. The data was collected through the questionnaire using an online survey. The study involves a quantitative method and the data is computed and tested using SPSS 25. The tools used for analyzing the data were descriptive tools and ANOVA. According to the findings, Colleges have a low level of awareness about SM products and investment/saving opportunities. The respondents agree that stock-market modules should be introduced, seminars should be conducted at all educational levels, etc. The study revealed that the students of business colleges are aware of the stock market as an investment platform, so they prefer and are interested in investing in SM. With the responses to the awareness of stock-market processes and institutions, the average awareness of the students is high, which indicates that the students among three business colleges have knowledge of SM risk and return. Moreover, it reveals that they are aware of the SM process, which indicates that the students are capable of investing in the future. Furthermore, the students are not that aware of the SM products and investment/saving avenues, but overall, the students are a little more aware of SM products than the investment/saving avenues.

Downloads

Download data is not yet available.

Author Biographies

Vikas Gupta, Meerut Institute of Engineering & Technology

Ph.D., Professor, Meerut Institute of Engineering & Technology, Meerut

Sripal Srivastava, Galgotias’ University

Ph.D., Assistant Professor, Galgotias’ University, Gautam Budh Nagar Uttar Pradesh

Rajiv Ratan, RBS Management Technical Campus

Ph.D., Associate Professor, RBS Management Technical Campus, Agra

References

Andros Svitlana, Akimov Oleksandr, Akimova Liudmyla, Chang Shichao, Gupta Sandeep, Kumar (2021), Ukrainian World Exchange Market of Oilseeds: A Research of Chlanges for Growth, Marketing and Management of Innovations, 12(3) 237-251.

Adebayo, O. O., Abdullahi, A. A., & O, A. J. (2005). Attitude of Youths Towards InvestmentintheNigerianStockMarket.Retrievedfromhttps://www.researchgate.net/publication/318232565

Akhter, A., & Sangmi, M.-u.-D. (2015). Stock-market Awerness among the Education Youth: A Micro-level Study in India. SAGE, 210-218.

Azhar, Z., Azilah, N., Syafiq, A., & Juliza. (2017). Investment Awareness Among Young Generation. Atlantis Press, 36, 126-135. Retrieved from http://creativecommons.org/licenses/by-nc/4.0/

Bordoloi, D., Singh, R., Bhattacharjee, J., & Bezborah, P. (2020). Assessing the Awareness of Islamic Law on Equity Investment in State of Assam, India. Journal of Islamic Finance, 9(1).

Dorji, T. (2019, February 21). Demand for Shares Soars as Supply Stagnates. Kuensel.Retrieved from https://kuenselonline.com/demand-for-shares-soars-as-supply-stagnates/

Gladwell, S. (2018). Why Should Kids Care About the Stock Market? Trader. Retrieved from https://vocal.media/trader/why-should-kids-care-about-the-stock-market

Guiso, L., & Jappelli, T. (2004, August 24). Awareness and Stock-market Participation. Center for FinancialStudies.Retrievedfromhttp://nbnresolving.de/um:nbn:de:hebis:30-23410

Imthiyas, Y., Shyamasundar, K., & Ramar, S. (2015). A Study on Reach of Investment Awareness Programmes Oraganised by E-Governance Services over Social Media. International Journal of Applied Environmental Sciences, 10(1), 65-69. Retrieved from http://www.ripublication.com/ijaer.htm

Jain, H. N. (n.d.). Awareness in MBA students about Capital Market. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308323

Kukreja, G. (2014). Investors' Perception for Stock Market: Evidences from National Capital Region of India. 4(8), 712-726.

Murali, S. M. (2015). Awareness Levels and Motives of Investors Towards Various Avenues of Investment in Stock Market: With Reference to Kurnool District A.P. International Journal of Research in Management & Social Science, 3(1( VI )), 26-36.

Nadia P. Reznik, Sandeep Kumar Gupta, Olena M. Sakovska, Anatoliy D. Ostapchuk, Ruslana V. Levkina (2019). Ukrainian World Exchange Market of Oilseeds: A Research of Challenges for Growth, International Journal of Engineering and Advance Technology, ISSN 2249-6958, 8(6), pp 3823-3829.

Oleksii Hudzyns’kyi, Svitlana Sudomyr, Yuliia Hudzyns’ka, Maksym Zhukovs’kyi and Sandeep Kumar Gupta (2019). An Analysis of Intellectual and Innovative Managerial Potential in Social Business and Economic Systems, International Journal of Advanced Science and Technology, ISSN 2005-4238, 29(6S), Pp 1081-86.

Rooij, M. v., Lusardi, A., & Alessie, R. (2007, October). Financial Literacy and Stock-market Participation. NBER Working Paper Series, 1-48.

Strycharz, J., Strauss, N., & Trilling, D. (2017). The Role of Media Coverage in Explaining Stock Market Fluctuations: Insights for Strategic Financial Communication. International Journal of Strategic Communication, 12(1), 67–85. https://doi.org/10.1080/1553118x.2017.1378220

Thapa, B. K. (2018). The Importance of Basic Education About Stock Investment . Oulu University of Applied Sciences.

Sergey Yablochnikov, Mikhail Kuptsov, Olena Omelchenko, Sandeep Kumar Gupta, Nadia P. Reznik, Anatolii F. Hatsko and Olena M. Sakovska (2019). Modelling of Information Counteraction Between Objects in Economy, International Journal of Engineering and Advance Technology, ISSN 2249-6958, 8(6), pp 3797-3802.

Ven Rooij,M., Lusardi,A. & Alessie,R. (2007). Financial Literacy and Stock-market Participation.NBER Working Paper Series, 1-46. Retrieved from http://www.nber.org/papers/w13565

Veni, P., & Srilakshmi, S. (2019). Awareness on Financial Products and Securities Market among Post-Graduate Commerce and Management Students in Visakhapatnam City. International Journal of Scientific Development and Research, 4(7), 188-191.

Wagner, T. (n.d.). Undergraduate students’ intention to participate in the stock market An analysis of financial literacy as well as attitudinal and normative factors. Retrieved fromwebsite:https://researchportal.port.ac.uk/portal/files/23166789/01_DBA_Thesis_TWA_2020.10.18_FINAL.pdf

Wangmo, C., Choden, P., Daly, S., & Dorji, R. (2018). Awareness and Challenges of Stock-market in Bhutan. International Journal of Economics and Financial Research, 4(9), 274-283. Retrieved from http://arpgweb.com/?ic=journal&journal=5&info=aims