FEATURES OF FORMATION AND USE OF METHODICAL APPROACH IN DETERMINING THE IMPACT OF BUSINESS ACTIVITY INDICATORS ON PROFITABILITY INDICATORS USING MATRIX APPROACH

Abstract

In modern time conditions, the goal of any enterprise is to make a profit, to expand activities, to enter new markets. However, the results of enterprises are reflected at the level of profitability and constantly influenced by factors of internal and external environment, which accordingly affect the indicators of business activity, financial stability, profitability, solvency. This study focuses on business activity indicators and their impact on the level of profitability. A methodical approach to determining the impact of business activity indicators on profitability indicators using a matrix approach has been formed, which helps to maximize the results of activities. It is determined that the evaluation of the efficiency of the enterprise can be formed using a balanced system of indicators, which contributes to a comprehensive assessment of the financial and economic state. Enterprises need to form links with the external environment, which ensure the creation of an effective economic mechanism. To ensure the effectiveness of economic processes at the enterprise, it is advisable to reorganize the economic mechanism of managing the development of an industrial enterprise in sense of its efficiency.