PRODUCT QUALITY MANAGEMENT AS A FACTOR IN THE INTERNATIONAL COMPETITIVENESS OF PHARMACEUTICAL ENTERPRISES OF UKRAINE
Keywords:international competitiveness, enterprise competitiveness, pharmaceutical products, pharmaceutical industry, GMP, quality management
Under the market conditions, each pharmaceutical products manufacturing company is forced to form a competitive strategy and tactics of behavior in the business environment in order to increase the competitiveness of products and activities. Pharmaceutical products are produced mainly by a small number of developed countries. The share of the largest manufacturers of pharmaceutical products, which include the USA, Japan, France, Germany, Great Britain, Italy, Switzerland, Spain, the Netherlands, exceeds 75 % . Ukraine also has its own pharmaceutical production; however, it is dependent on the foreign manufacturers of pharmaceutical products and does not fully meet the needs of its population. Ukraine imports most of the pharmaceutical products from abroad, and the country can provide about 38 % of the population with its own pharmaceutical products. However, in recent years, the share of imported pharmaceutical products has been gradually decreasing, and the export of Ukrainian pharmaceutical products (both absolute and relative, both quantitative and qualitative) has grown. In our opinion, this indicates an increase in the international competitiveness of Ukrainian companies, achieved through product quality management.
The article is devoted to quality control issues affecting the sustainable business development and international competitiveness of enterprise. On the example of the pharmaceutical company "Farmak", researched domestic experience of production quality management system, and its affect on the international competitiveness of firm. Given the desire to integrate into the world economy, entrepreneurs should focus on changing targets global vector of development in the field of quality management as the sources of development of the enterprise. Concluded that the advantage of a systematic approach to quality management, which ensures improved consumer confidence in the quality and safety of manufactured products, market expansion, as well as improving the reputation of manufacturers of high-quality and safe products.
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