AI-Based HR Practices and Talent Management Effectiveness

Authors

  • Sandeep Kumar Gupta Mohan Babu University https://orcid.org/0000-0002-2670-2858
  • Kaipa Divya Sravanthi Mohan Babu University
  • Vatam Hanitha Mohan Babu University
  • Rangappa Gari Kalanjali Mohan Babu University
  • Vijay Bhasker Reddy Mohan Babu University
  • Arava Prathyusha Mohan Babu University
  • V. Chinna Mohan Babu University
  • Saranya T. S. Amity University image/svg+xml https://orcid.org/0000-0001-7240-4782

DOI:

https://doi.org/10.36690/2674-5216-2026-2-15-29

Keywords:

artificial intelligence, AI-based HR practices, human resource management, talent management, recruitment automation, HR analytics, predictive analytics, employee performance, employee development, employee retention, structural equation modeling, digital HR transformation

Abstract

Artificial intelligence is increasingly transforming human resource management by automating routine processes, improving data-driven decision-making and supporting strategic talent management. AI-based HR practices, including recruitment automation, HR chatbots, predictive analytics and AI-powered performance systems, are becoming important tools for improving recruitment efficiency, employee performance, employee development and retention. At the same time, the adoption of AI in HR creates challenges related to data privacy, algorithmic bias, transparency, implementation costs and employee trust. The objective of this study is to examine the influence of AI-based HR practices on talent management effectiveness in organisations, with particular attention to recruitment, employee performance, employee development and retention outcomes. The study applies a quantitative research approach based on primary and secondary data. Primary data were collected through a structured questionnaire distributed among 100 employees and HR professionals from different organisations. A five-point Likert scale was used to measure respondents’ perceptions. The study adopted a descriptive research design and convenience sampling technique. Structural Equation Modeling was used to analyse the relationship between AI-based HR practices as the independent variable and talent management effectiveness as the dependent variable. The findings indicate that AI-based HR practices have a positive influence on talent management effectiveness. The SEM results show strong positive relationships between AI-based HR practices and automation, predictive analytics and AI-powered systems. The results also demonstrate that AI contributes to recruitment efficiency, employee performance and employee development, with employee development showing the strongest contribution among the outcome variables. AI-based HR practices are an important strategic instrument for modern organisations. They improve HR efficiency, support evidence-based decision-making and strengthen talent management outcomes. Further research should examine larger and more diverse samples, compare industries, analyse ethical risks, assess employee trust in AI-based HR decisions and investigate the long-term impact of AI on jobs, organisational culture and workforce development.

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Author Biographies

Sandeep Kumar Gupta, Mohan Babu University

Dr., Professor, School of Commerce & Management, Mohan Babu University, Tirupati

Kaipa Divya Sravanthi, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

Vatam Hanitha, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

Rangappa Gari Kalanjali, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

Vijay Bhasker Reddy, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

Arava Prathyusha, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

V. Chinna, Mohan Babu University

School of Commerce and Management, Mohan Babu University, Tirupati

Saranya T. S., Amity University

Dr., Associate Professor, Head of the Institute, Amity Institute of Behavioural Health and Allied Sciences, Amity University, Bengaluru

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Published

2026-06-30

How to Cite

Gupta, S. K., Sravanthi, K. D., Hanitha, V., Kalanjali, R. G., Reddy, V. B., Prathyusha, A., Chinna, V., & T. S., S. (2026). AI-Based HR Practices and Talent Management Effectiveness. Public Administration and Law Review, (2(26), 15–29. https://doi.org/10.36690/2674-5216-2026-2-15-29

Issue

No. 2(26) (2026): Public Administration and Law Review

Section

CHAPTER 1. MODERN TRENDS IN PUBLIC ADMINISTRATION

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