ORGANIZATIONAL AND LEGAL ASPECTS OF ENSURING INTELLECTUAL AND PERSONNEL SECURITY OF TRADE ENTERPRISES

Abstract

The activity of trading enterprises is characterized by a number of significant differences, one of which is the possibility of achieving the set goals solely due to the knowledge, skills, experience and skills of employees. The value of the workforce is determined by the ability to collaborate with suppliers and influence consumers to promote products in a competitive environment.  The exceptional role of employees changes the structure of the economic security of a trade enterprise, where financial and personnel become the main functional components. The conducted research is aimed at proving the need to consider intellectual and personnel security, based on the fact that in modern conditions for trade enterprises, it is not the physical capacity of employees that is important, but their intellectual ability to quickly navigate the changing market situation, to closely cooperate with consumers and to use digital marketing tools as efficiently as possible. In order to form the theoretical foundations of ensuring the intellectual and personnel security of a trade enterprise, the following methods were applied: induction and deduction, comparison and systematization, synthesis and analysis, morphological analysis, graphical, abstract-logical. Separate organizational and legal aspects of security activities are considered, which in modern conditions should provide for the organization of remote work and increased competition for employees who are able to creatively approach the solution of atypical problems. The composition of the main external and internal threats was determined, which served as a necessary basis for establishing the directions of professional activity of security subjects in the conditions of trade enterprises.