ORGANIZATIONAL SUPPORT OF IMPLEMENTATION OF COMMUNICATIVE PROJECTS IN THE ACTIVITY OF PUBLIC ADMINISTRATION BODIES

Natallia Gavkalova; Viktoriia Hryshyna; Jain Pradeep Kumar

doi:10.36690/2674-5216-2021-4-44

Authors

Natallia Gavkalova Simon Kuznets Kharkiv National University of Economics https://orcid.org/0000-0003-1208-9607
Viktoriia Hryshyna Simon Kuznets Kharkiv National Economic University of Economics https://orcid.org/0000-0001-8341-1486
Jain Pradeep Kumar Simon Kuznets Kharkiv National Economic University of Economics

DOI:

https://doi.org/10.36690/2674-5216-2021-4-44

Keywords:

project, communication projects, project approach, public administration

Abstract

The article analyzes the organizational support for the implementation of communicative projects of public administration bodies. Arguments became the basis for determining the purpose of the study as a justification for the need for organizational support for the implementation of communication projects in order to improve the activities of public administration bodies. When processing the materials, the method of analysis and synthesis was used to determine the essence of the concepts. The generalization method was used in terms of presentation of the conceptual scheme of meaningful characteristics of the communicative project in the activity of public administration bodies.The conceptual scheme of meaningful characteristics of the communicative project is formed, which consists of the purpose, complex of actions, components of development and tasks of realization of communicative projects. This will allow a comprehensive approach to the development and further implementation of communication projects with timely decision-making on targeted changes to certain communication systems or their individual elements in case of negative changes in project activities, or to preserv of the existing state, if will be positive dynamics of communicative activity of public administration bodies.

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Author Biographies

Natallia Gavkalova, Simon Kuznets Kharkiv National University of Economics

Doctor of Science in Public Administration, Professor of the Department of Public Administration and Regional Economy, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine

Viktoriia Hryshyna, Simon Kuznets Kharkiv National Economic University of Economics

Ph.D., lecturer of the Department of Public Administration and Regional Economy, Simon Kuznets Kharkiv National Economic University of Economics, Kharkiv, Ukraine

Jain Pradeep Kumar, Simon Kuznets Kharkiv National Economic University of Economics

Postgraduate student of the Department of Public Administration and Regional Economy, Simon Kuznets Kharkiv National Economic University of Economics, Kharkiv, Ukraine

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