KOLESNYK, B.; KOSTYNETS, I. MEASURING DIGITAL ADVERTISING EFFECTIVENESS ON FACEBOOK AS PART OF A NATIONAL BRAND ADVERTISING CAMPAIGN. Economics, Finance and Management Review, [S. l.], n. 3, p. 68–82, 2023. DOI: 10.36690/2674-5208-2023-3-68-82. Disponível em: https://public.scnchub.com/efmr/index.php/efmr/article/view/257. Acesso em: 18 jun. 2024.