[1]
Kolesnyk, B. and Kostynets, I. 2023. MEASURING DIGITAL ADVERTISING EFFECTIVENESS ON FACEBOOK AS PART OF A NATIONAL BRAND ADVERTISING CAMPAIGN. Economics, Finance and Management Review. 3 (Sep. 2023), 68–82. DOI:https://doi.org/10.36690/2674-5208-2023-3-68-82.